Google AdWords Management
The Right Team. The Best Strategy.
More than likely you’ve tried running Adwords or Bing Ads yourself…and lost money. So why are you looking at our services? You know your competitors are getting business from online traffic. You just need help. Your business can get great returns with the right team and the right strategy. Partnering with Atria Media will get you access to a group of the industries most tenured veterans. Our team has been working in Adwords since the beginning days of PPC. We know what a good account looks like, we know the tricks and we know how to make you money.
Benefits Included In AdWords Management Plans
Specialization
We’ve found that small businesses’ have to be smarter than their competition to succeed. When it comes to pay per click management it’s better to be specialized. Our Adwords and Bing teams are hyper-focus on their craft which enables them to always stay ahead of the curve.
Measurable Results
Whether sales are being done in your store or over the phone we utilize a combination conversion tracking methods to ensure the traffic we send to your site is making you money. If you aren’t measuring your traffic in terms of ROI you are missing out on valuable data that can turn your online marketing efforts from negative to positive.
No Contracts
Most agencies lock you into a 6-month contract. Why? Because they aren’t confident in the results they can deliver for you. We are! If you don’t think we are cutting it, you can give us the boot whenever you want.
30 Day Money Back Guarantee (On Select Service Plans)
We know it’s a risk for you to have a 3rd party manage your baby (after all, marketing is the core of most businesses). We are confident you’ll love working with us though. That’s why we offer a 30 day full money back guarantee. No questions asked! If you’re not happy for any reason with our work during the first 30 days we’ll give you a 100% refund.
Transparency
You want to know what’s going on with your marketing. We regularly report to you on what we’ve done, why you’re getting results and what are plans are moving forward. You’ll always have full access to your own Adwords account We have monthly strategy calls with our clients to discuss your results with your dedicated account manager
What Your AdWords Management Services Comes With
What To Expect When You’re Ready To Get Started
Kick Off Call With Your Dedicated Account Manager
Launching a new or revised advertising strategy is critical to its success. We work with you to understand your business’s objectives and create a strategy around them. During the initial launch of every new client, we go through an extensive process to build a strong foundation to make sure your advertising dollars are fully utilized. During your kick-off call we’ll:
- Set initial goals and expectations
- Set geographic and schedule targets
- Identify your competitive advantages
- Review your highest priority products or services
- Develop a clear strategy unique to your goals and opportunities
Audit of Your Existing Account and Build Your Strategy
After we have an understanding of your business and objectives we create a strategy document that will include a thorough audit and analysis of your existing PPC efforts including:
- Account health
- Campaign structure
- Campaign settings
- Ad groups
- Keywords
- Landing pages
- Ad extensions
Account Build or Restructure
Depending on the current state of your current AdWords account, we will determine if a new build or rebuild of your current account is most appropriate. Regardless of which one is best for you our initial launch will include:
- Competitive analysis
- Structure account to optimize quality scores and reduce costs
- Set up all proper geographic targets, schedules, bid type strategies
- Build keyword match type tiered bid ad groups
- Write effective ad copy with variations for split tests
- Set up appropriate bids and budgets
- Install conversion tracking and remarketing when appropriate
Ongoing Optimization & Support
This is where the fun really begins. Once an account has a strong foundation it’s time to start accumulating data. Unfortunately, PPC can’t just be a setup and then forgotten. It takes ongoing account management and optimization to adapt to an ever-changing market. That is why it’s essential to continue to review the progress of your account and optimize based on the results. As part of your account management and ongoing optimization you will receive:
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- A dedicated account manager with scheduled calls reviewing progress and strategy
- Certified PPC analyst team monitoring and optimizing campaigns
- Ongoing website consulting
- Scheduled detailed reports
- Bid and position monitoring
- Keyword performance analysis with additions and deletions
- Ad copy analysis and testing
- Conversion tracking analysis
- New campaign builds